I have a strong understanding of TikTok strategy, contracting and briefing in influencers/creators, the TikTok creator eco-system, strategically using sounds, jumping on trends, and creating innovative, unique content for the platform.
Bliss: I oversee our TikTok strategy and create contracts and briefs for influencers for organic campaigns and large scale paid TikTok campaigns. I mentor our in-house creator and plan monthly content creation shoots where we shoot 6-10+ videos.
TikTok 1: Created brief for influencer and assisted agency with contract
TikTok 2: Created brief for influencer and assisted agency with contract
TikTok 3: Brainstormed concept with Bliss social team, organized shoot
TikTok 4: Briefed in creator, created concept.
TikTok 5: Created brief for influencer and assisted agency with contract
TikTok 6: Brainstormed concept with Bliss social team, organized shoot
Versed: I launched Versed Skincare on TikTok and grew the account to over 200K+ followers. I worked on briefing in content to our in-house creative team, content creators, and influencers. I was responsible for all copy, reporting, and had a hand in briefing in/strategizing paid content. I also strategically launched "Versed Skin School" a TikTok exclusive series that differentiated our page.
During my time running the account I had 4+ videos go viral with over 1.5M video views each video.
TikTok 1: I worked to create the content creation brief and concept. Video was created by the influencer
TikTok 2: I worked to create the content creation brief and concept. Video was created by the influencer
TikTok 3: I worked to create the content creation brief and concept. Video was created by the influencer
TikTok 4: I wrote the copy and briefed in direction for the in-house creative team/creator
TikTok 5: I wrote the copy and briefed in direction for the in-house creative team/creator
TikTok 6: I stitched together video, wrote copy.
TikTok 7: I wrote the copy and briefed in direction for the in-house creative team/creator
TikTok 8: I wrote the copy and briefed in direction for the in-house creative team/creator
I wrote the copy and briefed in direction for the in-house creative team/creator
TikTok 10 I wrote the copy and briefed in direction for the in-house creative team/creator