Resume

DIRECTOR, CONTENT AND SOCIAL MEDIA

Bliss Skincare // West Hollywood, CA // June 2022 – Present 

• Lead high level and day-to-day social media +content strategy across all platforms (TikTok, Instagram, BeReal, Facebook, and Twitter)

• Execute and organize PDP, digital, and social media  photoshoots

• Source and contract talent for TikTok paid creator campaigns

• Partner with influencers for gifted and paid opportunities

• Manage on-going content partnerships with photographers + creators 

• Own social and content budget

• Manage and mentor Social Media Manager

 

SENIOR SOCIAL MEDIA AND COMMUNITY MANAGER

Versed Skincare // West Hollywood, CA // January 2019 – June 2022

 

As a member of Versed’s founding team, I launched the social program and created the brand DNA and current community and social media playbook. Upon their launch in May 2019 and under my leadership, their social communities grew to 365K followers on Instagram and over 222K on TikTok.

 

• Led global organic social media strategy for all platforms (Instagram, Twitter, Facebook, Pinterest, YouTube, TikTok, Facebook Groups, and emerging platforms)

  • Owned yearly strategies for brand aesthetic, content creation/buckets, community building, social activism, product education, new launches, brand campaigns, influencer partnerships, analytics and reporting, creating KPIs, and high level paid social strategy

• Created a playbook for all things community related, including communication style and frequency on platforms

  •  Launched a ‘surprise and delight’ program, product development testing process, lead focus groups, and oversaw community managers 

• Optimized our strategy to meet yearly social media KPIs

  • Revenue, growth, impressions, reach, video views DMs, UGC, and engagement

• Worked cross-functionally with influencer, creative, ecommerce, digital, brand, and product development teams to make sure company moments and priorities were represented on social 

• Owned content ideation and direction

  • Collaborated with external content creators and in-house creative team to make innovative and exciting video, graphic, and photography content

• Worked with global retailers (Target, Walmart, Revolve, Shoppers, Boots, and more) on co-marketing efforts to drive education and awareness

• Managed and planned monthly social media calendar

• Owned social media budget

• Managed and mentored our social media associate, marketing intern, a group of content creators, 2-5 Facebook group moderators, and a community manager

  • Created 30, 60, and 90 day plans to ensure success of each employee

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SOCIAL MEDIA MANAGER

Hush Inc. // Los Angeles, CA  // July 2018 – January 2019

 

• Led the social media strategy for 3 different brands. Two private label beauty brands (Bad Habit Beauty, Face Candy) and one technology/retail social app (Hush)

• Managed daily content calendar, brand launches, and reporting structure for organic social 

  • Grew Bad Habit’s Instagram page by 51% while increasing ER and social revenue. During my time there, 20% of BH’s shopify revenue came from organic social

• Owned creative content strategy and art direction for day-to-day social shoots

  • Managed two in-house photographers

• Managed our PR firm, assisted with our influencer gifting and PR program

• Collaborated with the growth team to increase conversion for paid social efforts

 

SOCIAL MEDIA AND COPY MANAGER

Cos Bar // West LA, CA // June 2016- July 2018

 

• Created Cos Bar’s social media strategy, focusing on Instagram, influencer marketing, Facebook, Twitter, Pinterest, Tumblr, YouTube, community engagement  and strategies for 20 individual store Facebook pages

• Owned Cos Bar’s blog. Conceptualized and pitched 4-5 blog posts monthly. Wrote all copy, shot digital blog assets, and implemented proper SEO practices.

• Assisted the Creative Director with video shoots and content strategy. Worked directly with videographers to create timelines and scripts

  • Launched YouTube franchise: Cos and Effect

• Managed all copywriting efforts across  for in-store marketing, retail collateral, social media, and digital ecommerce pages

• Grew our influencer program to 2,000 relationships in 15 markets across the US

• Owned our social media calendar and coordinated all social posts

• Reported on all metrics from Hootsuite and Google analytics 

• Managed our marketing intern, during her time we increased Pinterest traffic by 40%

 

FREELANCE WRITER AND SOCIAL MEDIA SPECIALIST

Loudmouth Strategies  // Remote // September 2014 – December 2017

 

FREELANCE SOCIAL MEDIA EDITOR

Your Tea // Remote // September 2014 – December 2017

 

INTERNATIONAL ASSISTANT/ OFFICE MANAGER

Brock Beauty (Hairfinity) // Beverly Hills, CA // September 2014 – November 2015

 

• Provided research reports for the international team.

• Tracked growth for the companies international social media pages

• Managed day-to-day office activities in Brock Beauty’s creative office

• Coordinated the International Business Director and team’s international travel plans, meetings, appointments, and more

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